When you are making a design, whether for a poster or an ad campaign, having focus is vital. If you remember your basic design lessons then perhaps you would know that one of the crucial elements to a good composition is a solid focal point.

As the name suggests, your focal point helps your audience’s eyes linger on the specific area in your design. Keep in mind that the primary goal of any effective design is audience communication. This can include communicating anything from a concept, an idea, or a piece of information. In some cases, designers may even seek to communicate a particular feeling or emotion.

Of course, readers should understand that there are a number of different ways this can be done. Techniques such as scale, contrast and leading lines are common practices that you should familiarize yourself with.

Making an effective graphic design is often easier said than done. There are many aspects to it that you must pay close attention to. That being said, establishing an effective focal point should be one of your main priorities.